MLHJL

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What is internet marketing?

Simply put, internet marketing is the use of various internet advertising methods to achieve a desired result. These advertising methods include, but are not limited to:

1. Search Engine marketing, including both pay-per-click and Search Engine Optimization.
2. Email advertisement, including increasing customer loyalty, new customer acquisition, and monetizing your current email database with complimentary marketing offers.
3. Viral marketing, including video, blogging, and social marketing.
4. Affiliate marketing.
5. Banner and pay-per-click advertising.

Our company specializes in utilizing these methods to generate results for our clients. Learn more about each method below.

Search Engine marketing

Search engines, miraculous as they are, are very limited. They can only form basic associations and are incapable of determining the meaning or intent of any given search. For instance, someone searching for a "local wedding band" to perform at a wedding ceremony will undoubtedly find search results that feature local jewelry stores. While our searcher will probably find their desired results, (perhaps next trying "local wedding musicians"), the inability of a search engine to make distinctions like our example represents an opportunity. Search engines will generate the desired results if they are given the proper data. This is a service we at MLHJL provide. The process is known as Search Engine Optimization (SEO) and it includes optimizing the content of a website to increase the likelihood that a search engine will associate that website with a particular keyword or search query. Additionally, SEO also includes increasing the popularity of a website thru link building and directory submission. SEO results in improved organic (organic meaning non-paid) search engine rankings and results, meaning more website traffic that is targeted to specific terms.

Search Engine Marketing also includes pay-per-click advertising. Because the number of websites that are listed organically for a given term is limited, search engines offer the opportunity to pay for listings associated with a particular keyword or search query. Unfortunately, competition is very fierce in the paid search listing marketplace. A poorly designed and/or poorly managed paid search campaign will result in great expense with limited results. Our company creates and manages paid search campaigns for our clients with 100% accountability for the results. As stated on our home page, we undertake the risk associated with creating and optimizing a paid search campaign, and we only accept payment as we generate results from our efforts.

Email advertisement

Email marketing represents an excellent opportunity for many businesses, but it is not without it's pitfalls. Email, like direct mail, can quickly turn to "junk" status if not managed properly. Our company can help you with your email deliverability, improve the percentage of emails that are opened, and generate additional purchases from your customer base.

Additionally, we can help you generate an email customer acquisition campaign and get your campaign out to the public by collaborating with some of the largest email marketers in the world.

Whether your goal is to increase loyalty in your current customers or to acquire new customers, we can help.

Viral marketing

The latest "buzz" word in advertising, viral marketing is defined as advertising that propagates itself. It is the internet's version of word-of-mouth advertising, and it requires a solid understanding of the internet space. Our company can help you create a viral marketing campaign utilizing the internet's social spheres of influence. These include various social networking websites (MySpace.com, Friendster.com, etc.), inclusion in popular or influential web logs (blogs), and the use of web based video to propagate your message.

Affiliate marketing

Affiliate marketing is defined as enlisting the help of professional marketers (affiliates) to promote your product or service, which they do in exchange for a share in the revenue they generate. Affiliate marketing represents an opportunity for many businesses to grow their market and sales while taking more of a hands-off approach to the day-to-day task of generating sales. However, the trade-off can be reduced control of your marketing message, lower profit margins, and the possibility of fraud. MLHJL has experience managing affiliates and can help you build an effective affiliate marketing program.

banner Advertising and ppc

Banner advertising, once a very effective method of internet advertising, has decreased in effectiveness over the past two years. Consumers, becoming ever more sophisticated, have begun to sub-consciously block out most banner ads (known as banner blindness) because of their prevalence on most mainstream websites. While banner ads still do offer decent results, they need to require interaction and be highly targeted to be effective. PPC (pay-per-click) advertising, like banner advertising, has seen a drop in effectiveness over the last few years. While PPC can still offer some benefits, it is mostly an outdated marketing model.